Internal linking and anchor text for SEO is an excellent strategy to boost your search engine rankings. Internal links aid in the creation of a user experience that aids both users and search engines in navigating your website. However, understanding how to establish an internal linking strategy and how to make the most of your anchor text can be challenging.
Anchor text is used when you want it to automatically scroll to a certain part of the post/page by clicking on the link, in the case when the content of the post is long or you explain something in steps, so it is easier to get to a specific step. An internal link, whose part anchor is, connects one page of your website to another page on the same site.
What is nice about it is that it assists you in developing a site content structure that makes it simple for users to navigate and go where they want to go, lowering your bounce rate. This is beneficial not only to visitors but also to search engines. Internal linking done correctly may have a huge impact on your website, since it enhances both user experience and SEO.
One of the most important aspects of a successful internal link is anchor text. Why? Your anchor text is used by search engines to figure out what the page you are linking to is about. This means that having good, relevant anchor text for your internal links is critical because it can assist your website rank for relevant keywords. This applies not only to websites per se but also to long and content-rich newsletters. Anchor links in emails are extremely valuable too. They allow your subscribers to swiftly scroll down and jump to the section they wish to read. A user’s attention can be captured by keeping your email basic in design and UX-appealing, for which you should employ VerticalResponse, and adding an anchor menu is a wonderful method to simplify your content.
We will show you how to create an anchor/anchor text link via CMS wherever you need it in two ways:
- Manually, by yourself
- Automatically through the Elementor
Links can be displayed in different ways: in the form of images, text, link URLs, keywords, and the like. Anchor text aims to inform the reader about what the link leads to.
It can also affect SEO optimization where, for example, if a keyword is used as a link to another site, then the anchor link should not be used too often in that text. Or, if the anchor text contains more than one keyword, which in contrast to the whole text does not seem to belong there and is in some way taken out of context, it may be an indication to Google that something is not right. So use it wisely and think about where an anchor link is needed for both readers and SEO optimization.
Here we use a simple WordPress writing editor. In the text itself, you should first mark the part where you want to put the anchor link, i.e. where you want the text to lead (scroll) by clicking on the anchor. It is basically the title that has an HTML anchor added to the box on the right, and it is where you want it to scroll when someone clicks on the anchor link.
Now you need to create an anchor link, and you do that by highlighting the desired text and clicking on the “link” icon you will find in the menu as if you were adding a normal URL link. This is the text you want, and when someone clicks, it scrolls directly to the anchor text. When you have marked the text you want to turn into a link instead of a regular link, for example, “https://www.something…”, you add a “#” sign and the name of the anchor text; in this case, it is the box on the right that we mentioned above. Now the link and the destination are connected and, when someone clicks on the link, they will automatically scroll to the part where they want.
This is a great solution when you want to connect things to make it easier for readers to find exactly what they need, and thus make it easier for them to read the entire tutorial if they are looking for a specific solution.
Here you use the ready-made options that Elementor builder itself offers. All you have to do is open the page in Elementor. On the left side of the menu, select the “Menu Anchor” option that looks like an anchor and drag it where you want it to stand, i.e. below the title.
Then you need to add text or name the anchor and assign it an ID so that the link later knows where to scroll – e.g. one word from the title that you think is a keyword – and that is how you marked your final destination. Now you need to make a link that will lead to the destination of the anchor word that you marked in the title. Here you select the “Button” option in the left menu. You link the “Button” by adding “# (keyword)” instead of the classic URL of the link “https://www.something…”.
Note: Be sure to always add a “#” sign in front of the word so that you can link the link to the anchor text.
Click “Save/Update” now and that is it.
Bonus info: When you want the anchor link to be on “page A” and to scroll on “page B” to a specific part with a single click, you do it by adding the whole link and finally the anchor text “www.nameofblog.com/page-b/#name” instead of the usual “#(name)”, and lastly the anchor text. So, the link from “page A” will lead to “page B” and scroll to the part you want.
Your anchor text must be dispersed in a specific pattern throughout your website. The following is a sample of what your text should look like:
- About half of your text anchors should point to various companies or URLs that you are marketing/writing about. The “SEO approaches” URL, for example, leads to a whole separate SEO website.
- Topic anchors should account for another 25% of text anchors. This refers to URLs tied to particular subjects running throughout your site.
- 10% of the anchors should be linked to the terms you wish to stand out for.
- In the end, the last 15% of the text anchors should be linked to call-to-action terms. People will be able to read more, click for more information, follow links to other websites, and so on through it.
This list might be more precise if we wanted, but it is a good starting point that allows you to adapt what is there to your own thoughts and ideas. The most important thing is to choose a reasonable and natural quantity of keywords. Throughout the text, your anchors must read organically and not come out as forced or unnatural.
You should not use only one anchor throughout the text at any given time. You should use numerous different picks of the basic thing you are writing about that say the same thing but in different ways.
Throughout the text, vary your language to keep things interesting.
On your anchors, you can have a variety of various types of connections.
Your anchor can take the visitor to a blog, sidebars, online forums, online comments, reviews, video blogs, and other places.
There are a few other things to consider before you start adding anchor texts to your website: make sure your links are not placed on extended phrases; make sure it is written in easy-to-understand English; make use of intriguing synonyms; include as many keywords as possible without compromising readability or quality.