15 Minutes Of Fame: The Social Media Magic
Going down memory lane back in the 1990s and the early 2000s, becoming famous laid mainly in what you were extremely good in. Whether it is singing, talking, acting, sports, dancing, or politics, fame was gained primarily because of your talent that is the best. Now, thanks to sites like Youtube, Facebook, Twitter, Tumblr and Instagram and other social media platforms, there has been a twist.
The trend is not left out In my country Nigeria as we have seen some of these form of magic happen especially within the last two years, the same trend globally. we have seen the power of social media to bestow celebrity status on everyday people. Everyday people who probably never expected to be popular but, by what may arguably be called “the luck factor” or the forces of social media reactions smiling upon them, rose to fame. What is more amazing is the speed at the transition. One minute they were everyday people and the next celebrities.
One story that will never leave the rest of most Nigerians is that of Olajumoke Orisaguna, a bread hawker who by chance walked into a photo shoot session of the allegedly number one photographer in Nigeria. We all know the story, the very next minutes it became a heavy buzz on the social media. Today Olajumoke is using this social media buzz to land more business deals.
It was almost the same situation with Oresegun Olumide, a hyper-realist whose oil paintings went viral after he put it up on Facebook. I remember seeing those art work on Facebook and I couldn’t believe my eyes, I was like “someone needs to wake me up to believe this is just a paint”. For Oresegun, that was all he needed to gain both local and global attention.
Just the other day I was spending time on Instagram and I notice a common video buzzing on several pages I scrolled through, I saw an unusual lady with an unusual display. I do not know anything about this lady or had any clue who she is. I noticed the same lady the next day with another video, this time I took a pause. Who is this? I took a step ahead to check the comment section so as to find a clue to the lady, and boom! I got a name, it was Bobrisky. I became more curious to know who Bobrisky is and I pulled a searched on google. To my amazement she was a he! Only then I read the story of this young man and I realized I was the one who has not been following trends. Okuneye Idris Olarenwaju popularly called Bobrisky is the most popular person on Snapchat in all of Nigeria as I write this and the most trending celebrity, all thanks to the social media.
Another Nigerian who was somewhat conferred with celebrity status was Abdulahi Olatoyan, a corporate dressed car wind screen cleaner with a bow, although, he didn’t quite catch the viral flame compared to others, however his story is so unique. Abdulahi Olatoyan, a university dropout in his early thirties, turned to the streets to make a living and save enough money to start his own business. Immediately the picture broke out on social media, he got job opportunities.
The same story beyond the shores of Nigeria.
In Afghanistan, a young boy of 5, Murtaza Ahmadi, also rose to fame when he was pictured wearing a plastic made jersey of the Argentinean and FC Barcelona footballer, Lionel Messi. After the image of Murtaza went viral on Facebook, there was global search to find the ‘Messi boy’ as he was called. The boy also got to meet Messi, and got an autographed jersey. I will love to meet Messi also someday, I think I should also try some stunts. Grins!
This magic was not left out in Pakistan, I identified a similar trend where a chai wallah, Arshad Khan, attained popularity after a photo of him was shared on Instagram by a photo-blogger. This photo gained over 31,800 likes and 3000 comments on Instagram. Arshad Khan a tea seller, today has become a model after the viral picture.
The list is countless…
The Internet and social media specifically has changed our lives in a way that we can barely recover from, the amazing truth is that several people have used this “magic” to their own advantage, they have used it to gain popularity, credibility, improve their businesses, improve communication and the likes.
Now, here is my concern – how are you using the social media?
Most brands now know that the social media is where all eye-balls are, so they pitch their products and services to you always. Let me share this truth; in life, you are either selling or your’e being sold to. Right now I’m selling an idea to you. What are you selling? The truth is that you too can be part of this “magic”. You can use it to improve your business, make yourself know or whatsoever you so desire. I wrote an article about the story of Iyadunni on my other blog, a very emotional story for me. She is an everyday person like me, perhaps you too, despite being on a wheel chair she still uses her social media account to make sales up to six figures weekly. Amazing huh?
You too can!
The social media has changed my life and I’m so grateful I took the decision to quit the office and become an online entrepreneur. I earn up to six figures weekly using the social media as well. do not be left out in this magic. I wrote a little about that in this article how I quit my job to become an online entrepreneur
Make it a point of duty never to just be at the receiving end of social media, learn something, I have FREE courses in my school, learn how to start a blog, also a podcast, I also have a course called “the ultimate passive income guide”. This course will guide you through several business models online. Click here to visit my online school
If you need professional advise on how to use the social media to improve your business or in whatever way you desire, do not hesitate to mention that in the comment section below or contact me personally. I’ll be glad to be of help.